RBC Launchpad Music Entrepreneurship Program
The RBC Launchpad Music Entrepreneurship Program is a new platform dedicated to supporting and empowering local emerging artists, music creators and entrepreneurs. The objective of the program is to assist participants through an educational and networking platform that will better their understanding of how to develop their initiatives in a sustainable and profitable way.
About The RBC Launchpad Music Entrepreneurship Program
The RBC Launchpad Music Entrepreneurship Program is divided into 3 categories that represent the primary areas of work in the music business. Programming will cover most of the topics involved in each category, as well as the interconnection and cross-pollination between these different areas:
Music Business & Entrepreneurship
The MB&E component is dedicated to informing participants of the different strategies and roles that take place within the development of a sustainable project. Touching on topics that range from revenue streams to pitching ideas to legal literacy, this category aims to deepen participant understanding of business, roles and team infrastructure. Topics include:
- Music Licensing
- Legal, Contracts, Split Sheets
- Revenue Streams
- Pitching Ideas
- Marketing Strategies
- Creating a Budget
Artistic & Creative Direction
The A&CD component is dedicated to broadening participants’ understanding of the creative process behind building an artistic brand or identity. Touching on topics that range from ideation to branding to case studies, this category aims to increase participant awareness of the strategies, roles and team-structures that can facilitate the creative process of developing an original artistic identity. Topics include:
- Artistic Development
- Creative Workshops (Songwriting & Production)
- Creative Briefs
Events, Performances & Community Building
The EP&CB component will be curated events, performances and talks dedicated to actively engage participants within their local music community. This category aims to deepen participant understanding and engagement with different projects, institutions and agents that can help develop a healthy and connected pipeline in the music scene. Topics include:
- Performance Series
- Meetups & Gatherings
- Cultural Curation
- Event Planning
- Community Engagement
To be eligible to apply for The RBC Launchpad Music Entrepreneurship Program, applicants must:
- Be between the ages of 19 and 35
- Be an emerging and/or practicing artist, music creator or entrepreneur
The following criteria will be used to assess your application submission:
- Have an entrepreneurial desire to advance their creative practice/business
- Be in the early stages of their career and art form
- Demonstrate a commitment to devoting more time to their artistic activity
- Have not yet been showcased outside their primary country of residence
- Have little presentation, recording or publication history
Participants will be selected through a competitive application process that will require them to submit an application and statement of interest.
Applications will be reviewed by a committee made up of Artscape Daniels Launchpad staff and members with experience in the music industry. Applicants that self-identify as low-income, people of colour, LGBTQ+, Indigenous, women, or gender non-conforming will be prioritized for support.
Conflicts of interest in the review process will be addressed through jury recusal.
This is an opportunity to learn from other creatives and related industry mentors who have succeeded as music entrepreneurs. The program goal is for participants to gain a better understanding of the different strategies, team structures and available opportunities that can help them develop their own projects and initiatives.
The RBC Launchpad Music Entrepreneurship Program syllabus is designed to provide participants with a wide range of options and examples for the diverse career and entrepreneurial pathways in today’s dynamic creative industries.
Program beneficiaries will include emerging artists, audio professionals, creatives and entrepreneurs in the music industry.
The Program offers a limited number of spots in a 4-month term that includes:
- Case Studies