Packing a Creative Punch in 8 Seconds

 

 

What kind of story can you pack into eight seconds? Launchpad and Warner Music Canada invite you to showcase your stuff to win a chance to develop a Spotify Canvas video for four Warner artist projects and their recent and upcoming singles.

Spotify Canvas is a new feature launched by Spotify that serves as an outlet for artist expression and creativity on the Mobile App. It’s considered a reinvention of the “now playing” screen; a visual layer in the form of a full screen, dynamic, 8-second looping visual (visible on Spotify’s iOS app).

Selected creators will receive a budget of $300 per Spotify Canvas asset. The creative will live on the artist’s Spotify for a minimum of 30 days, providing large scale exposure on the platform.

Warner Music Canada is looking for Canvas creative that draws inspiration from both the song’s lyrics and the artist’s message behind the song. Pitches can be formatted as draft creative or in the form of the final asset with room for enhancements/revisions. Warner Music Canada and the artist’s management team will review and select the winning creative. Click the artists’ names below for a preview of the songs.

Deadline extended to June 7th!

AARON GOODVIN, Bars and Churches

Bars and Churches is a once in a lifetime song. What I think I love most about it is that it’s a real country song that doesn’t make anyone wrong with finding community wherever they choose to find it. This video conveys that idea beautifully- and with depth and hope. I also really do believe that no matter how long we live, we’re all searching- always…for something. Bars & Churches is my ode to that belief.”

AARON GOODVIN, You Are

With its infectious hook and groove, You Are, co-written by Aaron and Brandon Hood, captures the joy of a man in love. “I wanted to write something that felt as good as I feel,” Aaron remembers. “I showed up that day and we fell into the perfect groove and then Brandon and I bounced lyrics off each other telling stories from our own lives.”

BILLY TALENT, Red Flag & Afraid of Heights
“This record is about struggle, both within ourselves and within the society we live. It’s about asking questions. It’s about friendship and loyalty and it’s about choosing not to accept things that don’t apply to us. That don’t represent us.

It’s about believing in the person that’s reflected in the mirror and taking responsibility. It’s about the pressures that society creates and how we’re all trying to figure out where we fit in. It’s about following your dreams and knowing that when you get knocked down you have to get back up. It’s about listening to our planet and learning to respect her. It’s about love and loss and life… but more importantly it’s about the power of ROCK ’N ROLL.”

BRETT KISSEL, We Were That Song
“This up tempo track is actually a song about looking back at a love lost. The main character in the song hears a song that reminds them of a past love that makes them believe the love they let go was “the one.” The song is relatable by anyone who has ever been in a relationship. Remembering the good times, perhaps wishing you would’ve done more to keep the relationship alive but accepting the fact that it’s over.”

BRETT KISSEL, Cool With That

13x CCMA and 2x Juno Award winner Brett Kissel is looking for a Spotify Canvas that reflects the lyrics of his gold certified single Cool With That. Think summer love at its finest. The track has been streamed over 4.8 million times on Spotify.

TONY JAMES, The Mashed Potatoes

Mashed Potatoes is about Tony’s dream girl, the one he admires, the one he adores and respects from a far. The song is about him expressing all these feelings to this girl in a classier manner. He’s trying to pick up this girl while still being the gentlemen he is. This song is currently unreleased, but check out Tony’s other works to get a feel for his sound.

Specs
A Canvas should be uploaded in vertical format to completely fill a smartphone’s screen. Any audio in your file will not transfer. Remember to only use content you own or have permission to use. Check out this Canvas Guide for best practices on developing content.

Submissions are due by May 31st to launchpad.submissions@warnermusic.com with the subject line: Launchpad x WMC Canvas. Questions? Contact us at launchpad@artscape.ca.